About Us

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EXOCET
Gear for Every Trail

Brand Story EXOCET was founded in 2024, but its true beginning goes back much further.

The brand's founder, Jockie Cheng, has led the R&D and production of products like inflatable boats and electric-assist bicycles, and managed the entire supply chain from raw material sourcing to finished goods. In fact, before EXOCET existed, he had already been "building" high-quality products for well-known global brands for over fifteen years.

Behind EXOCET is not a start-up story from scratch, but a brand elevation built on years of deep manufacturing expertise. Yet Jockie always carried one regret: the equipment he crafted with his own hands would bear another company's logo and sell at premium prices, while the people who truly loved the outdoors had to pay a heavy cost to access them.

That is why EXOCET was born.

We were never content to stay behind the scenes, because we saw outdoor sports evolving from "extreme challenges that require travelling thousands of miles" into "a lifestyle woven into daily life." Whether it is riding the waves on the water, cruising through forest trails in the mountains, or enjoying relaxing moments at a campsite, every outdoor experience deserves to be protected by more professional and more reliable gear. So EXOCET came to life—a brand that brings our years of manufacturing strength directly to every outdoor enthusiast.

Brand Mission To make professional outdoor gear more accessible.

In the past, high-quality inflatable boats and electric-assist bicycles often carried prohibitive price tags, discouraging many outdoor lovers. With our own R&D and in-house supply chain, EXOCET breaks the stereotype that "high quality equals high price," enabling more people to enjoy professional-grade equipment at a fair cost.

This is exactly the founder's original intention—to cut out the middlemen and give the value back to the users.

Brand Vision To become a trusted gear partner for outdoor enthusiasts around the world.
From water to land, from the city to the backcountry, EXOCET hopes to accompany every departure and every return. We do not strive to be the most expensive brand, but we are determined to be the most reliable one—so that every outdoor journey becomes more reassuring and more enjoyable, thanks to the protection of EXOCET.

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5550 STOCKDALE CT.JURUPA VALLEY, CA 92509